Updates to APC Profiles
We've been working to improve your coach profiles on the ‘Find a Coach or Groom’ page of the website. This means you'll be able to provide more information about yourself on your profile.
We'll be contacting all APCs over the next year to ask if you would like to update the information on your profile. We'll do this in stages and it will take time to update, so please be patient with us through this process. If you would like to update your profile now, please fill in the online form.
The ‘Find a Coach or Groom’ page is one of the most popular pages on our site. During our January 2025 marketing campaign there were over 27,000 visits to the page in one month. A huge audience is one of the many benefits to your Accredited Professional Membership and it's crucial that each coach’s profile provides the information that potential clients are looking for.
These improvements have been informed by research conducted with BHS members, website users and yourselves during focus groups and feedback received.
Research
‘Find a Coach’ survey results
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In the early part of 2025, we surveyed BHS members to ask how they searched for coaches and what they look for when finding a coach. We hope the feedback we've received will help you to provide the information your potential clients are looking for to choose you as a coach.
- 84% of respondents said they read your biographies on the coach profiles.
- Respondents want to know who you are through your profile – what are your main strengths, and do you have any specialities?
- After location, the most important information a person looked for when searching for a coach was whether you align to their own training ethos and beliefs.
- Respondents wanted to know in which disciplines you provide training and to what level.
- Respondents would like to know
- what your price range is
- how far you'll travel
- what facilities you have access to
To read more about the results from the survey please see the report.
Information about the new APC profiles
'New Look' APC profiles
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We've made several additions to the appearance and content of the coach profile:
- You'll now be able to add a photo of yourself to your profile
- You'll be able to list the qualifications you hold
- You'll be able to list the services you provide
- If you regularly coach at a BHS Approved Centre or have links to other facilities you can link to these
- We have added a link to a ‘Qualifications Explained page’ so people viewing your profile can find out more about the BHS qualifications you hold
- We've created a list of questions to help you write your biography for your profile.
You can view an example of the new look profile here.
Find out more
We'll be holding online “coffee morning'' information sessions for you to find out more about these updates.